Hi, I’m Richard Rivera, better known as Coach Rich. As a 31-year-old Army veteran, I’ve faced challenges, grown stronger, and learned the value of perseverance. In 2025, I made the decision to chase my dreams and share my passion for fitness by creating Parabellum Fitness and the Parabellum Elite Membership.

This membership is more than just access to workouts and resources—it’s an invitation to join me on this journey of growth and self-development. By becoming a part of Parabellum Elite, you’re not only investing in your fitness but also supporting my dream of helping as many people as I can reach their goals.

Thank you for believing in me and allowing me to be a part of your journey. Together, let’s build strength, confidence, and a mindset prepared to conquer any challenge.

- Coach Rich